Saturday , 9 September 2023


Like no other company, the brand founded in 1920 by the German Aussiedler Erhardt Koch in Buffalo stands New Era for quality hats in different designs. These caps have been an integral part of American sports and everyday culture for several decades. The company is the exclusive outfitter for Major League Baseball headwear in the US and, since 2012, the National Football League. Offside the sport could be New Era make a name in the hip hop scene. The caps of this traditional brand are graced by the heads of many famous rappers and hip-hoppers. In addition to its wide selection of caps, New Era also carries shirts, hoodies and accessories.


The caps of New Era jump at first glance in the eye. The concise shape of the caps sets today standards for other manufacturers who like to use the basic design and often for their own styles. Some models like the 59Fifty have long been cult. New Era has a variety of options, such as Fitted, Flexfit or Trucker Caps, as well as Skully Caps and Beanies in its collection. The distinctive designs of the headgear also make their own contribution to the reputation of this label.

World famous are the caps of New Era with the logo of American baseball teams. These caps have long been part of many subcultures and are still very popular today. The company also knows how to surprise with other graphic refinements. In addition to caps sporting the logos of numerous sports teams, New Era produces headpieces featuring scenes and characters from Marvel, DC, and Warner Bros. comics. Caps designed in this style are absolute eye-catchers. However, New Era is not only known for its diverse headgear, but also for its trendy streetwear collection. The cult label’s portfolio has a number of T-shirts and hoodies in many unusual colors, all of which bear the “nE” logo. Thus, trendsetters maneuver casually through everyday life. The same goes for the accessories of New Era, The belts and backpacks impress with their looks as well as their robust production.