The brand has stood for more than 30 years diesel for innovative and creative fashion. The fashion company was founded at the end of the 1970s by the Italian fashion entrepreneur Renzo Rosso, who is still head of the company today.
From the beginning, the goal was set high: the fashion and accessories of the Italian label should be sold all over the world. For this reason, Rosso chose for his company the international term diesel. The brand became known and famous in the 1980s and 1990s, especially through the Diesel Jeans. In particular, the wide-cut five-pocket jeans Saddle has become a cult object that can still be found today in many collections of well-known jeans manufacturers.
DIESEL – FASHION FOR BOLD PEOPLE
Thanks to its first-class and unusual clothing, the Italian fashion company has been firmly established in the premium segment of casual wear in recent decades. In 1996, the first flagstores open in Rome, New York and London. With broad advertising campaigns and famous faces, the label manages to attract worldwide attention and to conquer a solid customer base. Today is diesel represented in over 80 countries; the company headquarters are still in Modena, northern Italy.
In his collections, the fashion entrepreneur Rosso still relies on creativity and high-quality workmanship. Again and again surprise, sometimes provoke – that’s what the Italian fashion designers from Modena especially want. Diesel denim jackets are also among the bestsellers of the brand like the Diesel pants, Some of the jacket models from the 1990s are in the second-hand market to highly traded rarities. Denim jackets are still present in every current women’s, men’s and children’s collection in classic denim or in a modern used look.
Diesel’s portfolio, however, offers more than just Diesel Jeans: in addition to trendy casual wear, the international lifestyle brand now also has its own shoe collection, fragrances and trendy accessories. Diesel sunglasses and Diesel watches are distinguished by their unique design and first-class quality and are worn by fashion-conscious people around the world.
